About Kate


I’m a scrappy, southern marketer loving the west coast and all things related to branding, marketing, startups, mobile, and technology. Art, music, and pop culture fuel me. I love Twitter, finding viral videos first, dresses, and design thinking. See what inspires mehere and please reach out and say “hi!”

Anything written in this blog is strictly my opinion and not the opinion of my employer.


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 About Kate Walling

Kate is a “scrappy” doer and builder. She has a marketer’s brain, a creative’s vision, and an attorney’s love for logic and details. She has 11 years of experience in startups and has built two businesses from scratch, a tech startup and a creative/digital agency. Kate has consulted with startups, SMBs, and product companies - working with creative, technical, marketing, and management teams to deliver products and experiences with powerful branding. 

Kate builds with empathy, listening, and iteration. She loves creative problem solving, customer experience, and developing brand personas. She has a strong background in all things marketing, especially social media, and loves to use this in her process. 

Secret Ingredients

At 24, Kate founded TheSecretIngredients.com, one of the first "make your own cookbook" websites. The concept was similar to Shutterfly and iPhoto photo books and synced with the same printers. As CEO, Kate learned how to build and promote an online business. She managed teams of developers and designers and learned the ins and outs of digital print and marketing. Through major PR efforts, Kate acquired customers in 49 states and a database of 42,000 user-generated recipes.

Scrappy Face

Scrappy Face was built because small and medium-sized businesses and funded startups need reliable, timely, and savvy help. We bridge the technology and creative gaps for these businesses, bringing them top notch talent. We are best known for our digital marketing strategies and social media movements and campaigns. Our talented team created solutions for social media execution and management, social media training, content management, brand development, and online ad strategy and implementation.  


Power Culture Magazine - May/June 2012 
KING 5 News - January 2011
DayTime - April 2007
Woman's World - April 2007
Modern Bride -  June/July 2007
WLOS ABC13 - 2006, 2007
Quick & Simple - December 2006, May 2007
Skirt Magazine - December 2006
KGUN ABC Tucson - November 2006
Sunday News (Lancaster, PA) - November 2006
Chicago ABC7 - October 2006
Georgetown Times - October 2006
Richmond Times-Dispatch - October 2006
Bristol Herald Courier - September 2006
Asheville Citizen Times - September 2006
The Good Life (Sirius Network) - 2006
KMIX/KRES (St Louis, MO) - 2006
WFON (Fond Du Lac, WI) - 2006
KWYR (Winner, SD) - 2006
KKZZ (Ventura, CA) - 2006
GCN Radio Network (Syndicated) - 2006
KWRE (St Louis, MO) - 2006
WACK (Newark, NY) - 2006
WLRQ (Melbourne, FL) - 2006
KGNO (Dodge City, KS) - 2006

Speaking Engagements

Crave Seattle - 2012 - "Online Money Makers"
Association for Women in Communications Seattle Chapter - 2012 - "Becoming a Solo Pro: Entrepreneurship and Launching Your Own Business" 
Conceivian Startup Lab - 2012 - "Conceivian Startup Forum: Future Founders Q&A" 

In her free time..

Kate enjoys all that the West Coast has to offer while maintaining her Southern charm. She loves art, music, and film and dreams of being an artist some day.

Follow her on Twitter or connect with her on LinkedIn.