About Kate


I’m a scrappy, southern marketer loving the west coast and all things related to branding, marketing, startups, mobile, and technology. Art, music, and pop culture fuel me. I love Twitter, finding viral videos first, dresses, and design thinking. See what inspires mehere and please reach out and say “hi!”

Anything written in this blog is strictly my opinion and not the opinion of my employer.


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Entries in Checky (2)


Weekly Round Up: More Podcasts, "Weird Twitter" & More

Before I dive into my weekly round up, thank you for making it an awesome week! I have only been writing regularly for two and a half weeks, and last week I saw an increase of 1330+ unique visitors in 6 days. Thank you, thank you. Please send me feedback as I go!

In this weekly round up, I have a couple updates on recent blog posts:

How Often Do You Check Your Phone: An Update

everyone checks their phones

I figured out how much time I use my phone each day and how many times a day I check it in this recent blog post. I did this using two apps -Moment andChecky. I have a couple of important follow up notes:

  • Moment is counting time I spend streaming music and podcasts - which really increases my daily totals! I stream at least an hour a day (often 2-3 hours), and figuring out that stream time is included makes me less interested in the whole project. I'm mostly just curious how much time I spend in apps, texting, etc.

  • I need to experiment with this more, but I don't think Moment counts time that you are talking on your phone. Last Friday my daily total came in at only 44 minutes, but I caught up with my east coast family on the phone for ~1.5 hours.

  • It took me a week and a half to figure out that Moment also tracks the number of times you check your phone. So there is no need to run both Moment and Checky. I compared check-ins on Checky and Moment, and they're close enough. Checky came in several check-ins higher each day but there is not a significant difference. Only running one app (Moment) will really help save your battery.

8 Podcasts You Shouldn't Miss: An Update

Last week I sharedmy list of favorite podcasts. My list consists mostly of NPR, startup, tech, and design podcasts. Twitter followers and Facebook friends gave me podcast recommendations that I want to share, and I also have a couple more links for Serial fans:

Podcast Recommendations

Thanks to my friend Josh,@evansalveson,@CharlieFrid, and@TheBTeamCo for sharing these. I have not had time to listen yet but look forward to exploring. Here's what came in:

Also special thanks to@CherSeattle for sending over an awesome list of podcasts. She's been an avid podcast listener for 5+ years and she replied to my podcast list with this tweet:

 CherSeattle tweet

Talk about FOMO (Fear of Missing Out), I had to get Cheryl's recommendations! Cheryl is also a huge fan of Nerdist and here's the rest of her list (including NPR and other radio shows that are available via podcast) - thanks so much for sharing, Cheryl!

 More Serial news:

There was an interesting update in the Serial case last week. In case you missed it, check the most recent post on Serial,Update: Court of Appeals Will Hear Arguments in Adnan Syed Case.  I also found this awesome MailKimp remix that all Serial fans will appreciate :)

Other interesting topics and finds from last week:

  • On Kickstarter.

    I backedthe Brand Deck on Kickstarter this week. It's a simple branding tool created by Scott Thomas who led the design team for Obama's 2008 campaign. The deck resembles Cards Against Humanity, and actually, Max Temkin the co-creator of Cards Against Humanity helped build the "Not Safe for Work" Edition (included in some of the rewards). Check out the video on their Kickstarter page. This is a great tool to help you figure out the core characteristics of any brand, including your personal brand.

  • What is "Weird Twitter"?

    I heard about it in passing this week and was curious to find out what this meant. The Internet can explain better than I can, so startwith this Quora article. The BuzzFeed article mentioned seems to be the best source on the topic, but it's more raw than a Southern girl prefers to share so I'll let you click on it from Quora ;)

That's a wrap! Have a great holiday tomorrow and I'll be back with more next week.

Photo by Jim Pennucci


How often do you (really) check your phone?

Last Monday kicked off 2015's big mobile industry event calendar withMobile Media Summit - San Francisco (#MMSSF15) at the Westin St. Francis in Union Square. I am super passionate about mobile and love these events because we hear firsthand how the top brands and agencies are exploring mobile.

I live and breathe mobile every day as part of my job (I work for a mobile advertising platform), and my smartphone is a huge part of my life - as it is for most of us.This trending Buzzfeed video was mentioned at the conference and explains why marketers are so in love with mobile - people are hooked to their devices!

This video made me curious... How often do I check my phone?

I downloaded two apps last Thursday night -Checky andMoment (the app mentioned in the video)- and have let them run since. Checky tells you how many times a day you check your phone. Moment tells you how many minutes you use your phone each day. 

Before I got started, I estimated that I use my phone about 2 - 2.5 hours per day and check it close to 75 times a day. Here's what I have found out so far: 

CheckyApp screenshot

I checked my phone 35 times on Friday, 44 times on Saturday, and 41 times so far today. Less than expected.

MomentApp screenshot

Friday and Saturday I was on my phone about 2.5 hours each day. Today came in at 1.5 hours.

Even though my assumption on time was correct, I'm still shocked that I am on my phone so much!

Especially 150 minutes on Friday. I am on a computer anywhere from 8-12 hours per work day, so 2 additional hours of mobile usage is pretty incredible - especially when you consider that I barely use my phone at work. One explaination might be that I've recently gotten hooked on several podcasts and listen to them on my 20-minute commute. But I'm not sure that Moment counts minutes when audio is streaming if you are not otherwise using the phone.

I will post an update later on this week when I have more data on my work week usage. In the meantime, check out these two apps if you are curious about your own mobile usage.Checky is available on iPhone and Android.Moment is currently only available for iPhone. For both apps to work, you have to keep them open on your phone. They both requre you to enable location services which drains your battery more quickly than some apps. Be sure to have a power cord on hand.

Leave a comment ortweet me at @katewalling and let me know where you come in. If you're curious what's going on in mobile, check out these tweets from #MMSSF15. You will find the entire Twitter feed from the eventhere