About Kate

 

I’m a scrappy, southern marketer loving the west coast and all things related to branding, marketing, startups, mobile, and technology. Art, music, and pop culture fuel me. I love Twitter, finding viral videos first, dresses, and design thinking. See what inspires mehere and please reach out and say “hi!”

Anything written in this blog is strictly my opinion and not the opinion of my employer.

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Entries in mobile (2)

Sunday
Feb012015

How often do you (really) check your phone?

Last Monday kicked off 2015's big mobile industry event calendar withMobile Media Summit - San Francisco (#MMSSF15) at the Westin St. Francis in Union Square. I am super passionate about mobile and love these events because we hear firsthand how the top brands and agencies are exploring mobile.

I live and breathe mobile every day as part of my job (I work for a mobile advertising platform), and my smartphone is a huge part of my life - as it is for most of us.This trending Buzzfeed video was mentioned at the conference and explains why marketers are so in love with mobile - people are hooked to their devices!

This video made me curious... How often do I check my phone?

I downloaded two apps last Thursday night -Checky andMoment (the app mentioned in the video)- and have let them run since. Checky tells you how many times a day you check your phone. Moment tells you how many minutes you use your phone each day. 

Before I got started, I estimated that I use my phone about 2 - 2.5 hours per day and check it close to 75 times a day. Here's what I have found out so far: 

CheckyApp screenshot

I checked my phone 35 times on Friday, 44 times on Saturday, and 41 times so far today. Less than expected.

MomentApp screenshot

Friday and Saturday I was on my phone about 2.5 hours each day. Today came in at 1.5 hours.

Even though my assumption on time was correct, I'm still shocked that I am on my phone so much!


Especially 150 minutes on Friday. I am on a computer anywhere from 8-12 hours per work day, so 2 additional hours of mobile usage is pretty incredible - especially when you consider that I barely use my phone at work. One explaination might be that I've recently gotten hooked on several podcasts and listen to them on my 20-minute commute. But I'm not sure that Moment counts minutes when audio is streaming if you are not otherwise using the phone.

I will post an update later on this week when I have more data on my work week usage. In the meantime, check out these two apps if you are curious about your own mobile usage.Checky is available on iPhone and Android.Moment is currently only available for iPhone. For both apps to work, you have to keep them open on your phone. They both requre you to enable location services which drains your battery more quickly than some apps. Be sure to have a power cord on hand.

Leave a comment ortweet me at @katewalling and let me know where you come in. If you're curious what's going on in mobile, check out these tweets from #MMSSF15. You will find the entire Twitter feed from the eventhere

 

Sunday
Aug172014

Inspiration Galore: A Stroll Around Paris... and the Internet.

When I was sixteen, I departed on an adventure of a lifetime - a summer exchange program in Paris. While I was flying over the Atlantic, my host family decided to take a vacation to Greece and the program team scrambled to find a home for me before I landed. And that is how I ended up with an Italian family who spoke little English, or French for that matter, with no children my age. It was a bumpy start and my host family noticed. I overhead them report to my professor, "Elle mange comme un petit oiseau." I was in the 19th arrondisement, an hour journey from my school with multiple metro changes. My host mother washed my clothes and they all turned out pink; and, I was at an amazing school (Stanislas - alma mater of Charles de Gaulle, Jacques Cousteau, Christian Dior) that took us all over the city - but I didn't know enough French (or was too shocked) to understand where I was or where I was going. 

By the end of the trip, I was dreaming in French. I found awesome new (non-pink) clothes in the markets near Galeries Lafayette and an appreciation for French rap in the aisles of the FNAC. I walked through Van Goghs' fields in Auvers, stared at and re-enacted Rodin's Le Penseur, studied Picasso's blue period and surrealism, and visited Jim Morrison's grave at Père Lachaise. We ate truffles, discovered Kronenbourg 1664 and Gauloises, and acted like grown ups at a classical concert in Saint-Chapelle. We introduced our French friends to James Brown, the Macarena, and in return they taught us every slang term any highschooler could want to know. 

It was a journey that changed my life. That changed me and my interests forever. 

And that is how I would describe my journey from entrepreneur to corporate world.


One year plus one month of life in the Silicon Valley asa recovering entrepreneur, and I'm quite happy. The journey has been humbling, challenging, and a great growth opportunity. I came in very self-aware, cautious of my boldness, and unsure of how my talent would fit in. In a lot of ways, I felt underdeveloped and in fewer ways I felt overqualified - an interesting mix, but one that I hear is very common. 

One year later, I still have a lot to learn but I'm comfortable and happy. While I miss entrepreneurship and the businesses I built (especially the people involved), I am very confident in my decision. I will write more about my journey soon, but in the meantime, I've found inspiration all over the web and in life lately and wanted to share.

Inspiration Found in the Midwest

    Mobile Media Summit in Chicago (#MMSChicago2014). 

    Matt Biespiel, Sr. Director Global Brand Development at McDonald's told us how McDonald's conquered the World Cup. It was amazing to hear how their team used mobile, art, culture, and music in their campaign. And I loved the point he made that we, as a culture, are really into art right now. Technology has drawn us closer to it.

    Matt talked about the creation of this video. As a global campaign, the video had to eliminate the need for translation. And Matt noted that the creative brief they wrote pointed out, "if it feels like a commercial, we've failed." Love it.

- Mad Women.

A trip to Minneapolis had me in awe of the community there. I met the founder of MPLS Mad Women, who started the group last September as a "broad circle of support, professional development and networking for women working in advertising and related fields." The group has grown to 800 women in just 10 months - just in Minneapolis. Way to go ladies - and major props to Alison & Courtne!

- Little Free Libraries. 

As I strolled through Minneapolis, I kept noticing little boxes with books in them. They looked like birdhouses - each painted by their owner and filled with free books for passerbys to take. I'veheard of the movement but had never seen one. They are everywhere in Minneapolis, and it was so fun to check them out. One box would be full of new age books, the next children's books. 

Inspiration (& Entertainment) Found on The Web


All text below contains links. Excuse my current blog formatting!

- How startups such as Dropbox, Airbnb, Groupon and others acquired their first users. All marketers should read this. (Reddit)

Interesting post & thoughts about KPIs for startups by@markhazlett

Innovation Is Not a Department. Do yourself a favor and briefly click through the deck below.(via GoKart Labs)

How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts (KISSmetrics)

7 Marketing Diagrams That Explain Content Marketing. Great reference by@orbiteers.

How Pixar Fosters Collective Creativity. "A movie contains literally tens of thousands of ideas."(@HarvardBiz)

Traditional Marketing vs Growth Hacking. Make a product people want vs. make people want a product.

How to Create Control-Busting CTA Buttons. If you build landing pages, read this. (via@crazyegg)

Get More from Your Day by Using 90 Minute Blocks (via@99u)

Clean-up the “Open With” Menu of your Mac  (via@labnol)

ShotHotSpot helps you find the best photography location 

Skillshare - I just discovered it! Great concept - these two classes caught my eye:

     Hacking Virality: A design-centric approach to building sustainable viral growth(here)

     PES (my favorite stop motion artist) is teaching aclass on stop motion. Here's the trailer:

- Pinterest Marketing Study Revenue-per-Pin Up 67%  (via@piqora)

- How to Become a Top-Performing Content Marketer on LinkedIn (via @clickz

 - "Startup Guy" fashion is literally a style in Banana Republic’s Summer line (VentureBeat) 

- Hilarious.Discover the saddest, most lonely tweets you've tweeted. (via@swissmiss)

If anything in this post inspires you, I've accomplished my goal.

Before I sign off, I'd like to say my thank you's. To start, I'd like to thank California for much needed sunshine, friendly faces, and an amazing lifestyle. One big huge thank you goes to my team and colleagues for taking me in with patience and grace. And a very special thank you to Lisa C for opening her arms and network to me and for making me feel at home.