About Kate


I’m a scrappy, southern marketer loving the west coast and all things related to branding, marketing, startups, mobile, and technology. Art, music, and pop culture fuel me. I love Twitter, finding viral videos first, dresses, and design thinking. See what inspires mehere and please reach out and say “hi!”

Anything written in this blog is strictly my opinion and not the opinion of my employer.


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Entries in Women CEO Project (1)


The Scrappy Face Guide to Starting a Business Featured in Power Culture Magazine

I am honored to have an article featured in the May/June 2012 edition ofPower Culture, a magazine for the ambitious, tech-savvy, female entrepreneur published by the Women CEO Project.

My article is titled, “Start a business…the Scrappy way!” and it is about a topic that I am very passionate about – helping entrepreneurs and small businesses start. Here’s an excerpt:

Starting a business is overwhelming. It usually starts with a passion and the desire to be your own boss. And once you decide to take on your own challenge, your mind will not rest and you will not be happy until you know how to move forward.

But how do you move forward when you have limited resources?

Do you have a day job? You can do it. What if you only have $100 to start? That’s okay. But to do it...you will have to be scrappy!

Stay focused. Entrepreneurs often make the mistake of thinking too big too early. Never forget that the purpose of having a business is to make money and there is no such thing as an overnight success. Make sure this is your primary focus at all times.

You can read the entire article, which includes the Scrappy Guide to Starting a Business, by downloading the May/June issue of Power Culture magazine for free through this link. My story begins on page 70.

What do you think is the number one thing to work on when building a scrappy business?