"Lipstick" Marketing and Product Development:

#1 The Golden Key

There is a Golden Key to creating products that women will love.  I can help you hit a home run with your female customers by evaluating and perfecting these characteristics in your product or service:

• The Empathy Quotient
  

  Women respond to products that spark emotion and make them feel a certain way about themselves.  Does your product have this effect? 



• The Look

  Presentation and packaging can make all the difference when you're maketing to women.  Women like products that are functional yet have a clean, smart design that speaks to their personal style. 



• Organization
  

  Most women are juggling a lot in their personal and professional lives.  Products and website features that make life easier and more convenient get women talking. 



• Connection

  Relationships are very important to women.  If your website or product helps women connect to their friends or family members, you're golden.  You can also accomplish this by establishing a status brand.

#2 "Lipstick" Marketing

After we apply the Golden Key methodology to your business, we will get the women talking!  This is what I call "lipstick" marketing, and this is how we'll do it:

• Identify your target demographic.
• Find the online influencers for your demographic.
• Engage these influencers to promote your product.
• Create promotions, contests and viral content to appeal to your demographic.
• Evaluate possible partnerships to appeal to your audience and compliment your brand.

Does any of this sound good? Contact me and let's get started. How much does it cost to work with me? It depends on your needs and the project. I'm reasonable. Let's talk!