People love to give entrepreneurs advice, and one of the hardest parts of being an entrepreneur is sifting through all of it. Finding advisors who are a good personality fit and who can help with areas where you are weak can be challenging.
I formally advise several startups at a time on strategy, marketing, and communications. I have spent the last 15 years building startups, working with startups, and in technology incubators. I have learned from mistakes the hard way but generally have a deep understanding of how things need to go down and when.
I typically advise highly innovative technology companies and consumer companies starting a national or global brand movement.
Founder & CEO, Aptascan Inc.
For almost three years now, our company has been working to commercialize a new kind of biosensor. When I first met Kate, our company was exploring direct-to-consumer applications, and Kate helped us with marketing and brand strategy. We more recently came to understand that our technology is better suited to real-time, continuous monitoring applications. Since then, we’ve taken on the enormous challenge of building a new kind of medical device. One that will automatically alert doctors of imminent cytokine storms, which are acute and deadly complications caused by many diseases like sepsis, Ebola, and others.
Despite us now facing a very different market, Kate has stayed with us through this transformation. She has been a valuable advisor in terms of helping us with everything from positioning and market feedback to fundraising and hiring strategies. She is a dynamic and highly organized individual, and our team loves working with her.
Aptascan's Palo Alto startup garage.
Silicon Valley, California.
kate [at] katewalling.com | Tel: 650.331.9098 x 700
THE STARTUP LIFECYCLE
I know your struggle and can help.
MY STARTUP IS SO LEAN...
IT DOESN'T EXIST.
Finding the right idea for your skillset and a market is an awesome start. But how do you build a business from there? How do you model it?
TIGHT LIPS SINK SHIPS.
It's almost impossible to build traction and make progress on a startup without getting people excited about it. Figure out what to say & tell the world!
THAT DOG WON'T HUNT.
Without feedback from target customers, you are at risk of building something that no one wants. Find out how to get feedback, from whom, and when.
THESE SHOES MAKE ME GO FAST.
Once you have the model and feedback from your target, you need to make progress every day on the business, product, and with traction. How do you prioritize? How do you build a team with nothing?
Sh*t happens everyday of a startup. There are many ups and downs, and entrepreneurs often hit the trough of sorrow after months of setbacks or difficulty finding product market fit.
You have product market fit and funding. But now you have incredible growth goals and a growing team. How do you keep the seams together?