Beledor was a highly curated, contemporary online art gallery built to connect art collectors to the best emerging artists. Beledor was built out of passion for contemporary art and for artists. For our artists, our mission was to support and foster their careers. We worked very closely with them, often visiting their studios in person, deciding pricing together, and co-producing original and editioned work. For our buyers, we were very passionate about creating an art buying experience that offered clear pricing, friendly and non-intimidating customer service, and more connection to the artist.

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I started working on Beledor and created the initial brand identity in a tech accelerator in 2015. In 2017, I revisited the concept with a co-founder. We launched Beledor with 22 artists and over 240 pieces of artwork.