MARKETING PROJECT DIRECTOR
I am a creative, technically-sophisticated marketer and entrepreneur who builds innovative brands and marketing programs for growing companies. I have excellent interpersonal and communications skills, am able to lead multifunctional teams through complex projects and grow relationships with key clients and vendors. I'm very dedicated to finding unique ways to differentiate products, attract key audiences, and create compelling, brand-driven stories. As a self-starter and empowering collaborator, I'm known for energizing teams, ideas, and stories in ways that attract clients and propel profitable results.
ON-DEMAND PROJECT MANAGEMENT
Marketing teams typically have fast deadlines that cover a broad array of marketing
skillsets and not enough hands. I work as an extra team member whenever you
need help meeting deadlines. I have a team of creatives to help as well, meaning you
get top quality work, quickly, completely and with the layer of confidentiality and
experience needed to deliver results.
BRAND DEVELOPMENT &
Developing and evolving a brand is a continuous process that requires vision and exceptional communication with creative teams. I use my background in art and brand tools I have created throughout the years to help marketing teams create brand briefs that will turn their vision into a reality. I also manage brand assets such as
brand guidelines, briefs, brand files and work with my team of creatives to deliver brand assets you need for all of your campaigns.
CONTENT DEVELOPMENT & MANAGEMENT
Every brand requires new content daily to feed their fans and sales teams. I can help your team develop a strategy that will identify the types of content best suited for your audience, a plan for distribution, and an editorial calendar so that multiple assets may be created for each topic. My team of creatives can help develop content in a variety of formats just as you need it. I am happy to manage all content for your team, running approvals and keeping your brand top of mind.
INTERIM DIGITAL TEAM LEAD
Digital teams are spread thin and must work with agile process to run quickly. From
helping determine the best martech stack, to digital campaign strategy, to audience
development & growth and demand generation, I will get your digital team running
smoothly and communicating well with both other marketing stakeholders and sales leaders.
PUBLIC RELATIONS & MEDIA
Hiring a PR team that has experience in your industry is a great step to getting traction with the press. But often your VP of Marketing needs help as campaigns become larger and require communications strategy as well. I can help! I manage PR agencies and am the internal liasion leading executive interviews, byline ghostwriting and press training. I seamlessly integrate PR with the rest of the launch marketing activities, ensuring you get maximum value from your investment.
FRACTIONAL STARTUP CMO
In order for a business to reach the next level, founders need to be able to step away from hands on activities, but it takes time to hire the right management team. I am a seasoned marketing executive that can step in and fill your VP or CMO role on an interim basis to execute your marketing vision and coach your young team. With me on your team, your company can maintain its fast growth trajectory while giving you the time to find your perfect permanent hire.
HOW WE WORK TOGETHER
DETERMINE THE BEST WAY TO WORK TOGETHER
(Empower your team, work with mine, or build your team/resources)
VP Ad Sales Marketing Strategy, Fandango
Kate is one of those marketers that you want to work with from the moment you meet her. It only takes moments to see how bright and knowledgable she is. Once you start working with her you know that she has thought through each issue and is proposing a plan for success. Kate was a peer, a mentor, and partner during the time I worked with her at Thinknear. Easily moving between those roles....Working with her will not only fulfill your business goals; it will be a pleasure and inspiration.
Founder, WordPlay Inc.
I worked with Kate when Thinknear was a client of mine. She is an organized and optimistic leader—an ideal combo in a collaborator. She's a great communicator who understands what it takes to generate buzz. She worked with her team to come up with newsworthy research and let us know of any speedbumps well in advance. Kate's a real pleasure to work with!
Kate is a tour de force. She's like a magnetic ball of light and energy that naturally attracts interesting people and projects. I have no idea when she sleeps because she's constantly solving problems, building empires, advising, tweeting, blogging, and networking--with a smile and Southern charm. I absolutely love working with Kate and can't imagine why anyone wouldn't enjoy working with Kate! She's efficient, she's smart, she's conscientious, she's kind, and she's ethical--the ideal business partner.
Silicon Valley, California.
kate [at] katewalling.com | Tel: 650.331.9098 x 700