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How to Choose the Best Email Marketing Tool

The Traction Hero team has been hard at work, analyzing email tools and thinking about the role email plays in marketing.

We recently evaluated 10 of the best email marketing platforms out there and wrote a report

about what we found. The tools we focused on include Curated, Goodbits, MailChimp, Constant Contact, Emma, Drip, Rare, Klaviyo, SendGrid, and SendinBlue. These are all relatively simple email tools, and while some of them include marketing automation features, that was not the focus of this report. We have a separate guide coming out soon dedicated to marketing automation tools.

All of the platforms listed above are great for sending out customer emails and corporate communications, and they integrate well with many other marketing solutions. We organized these platforms into four categories: Curatorial, Drag and Drop, E-Commerce, and Developer-Friendly. We also compared them side by side in terms of pricing, features, and integrations. We wrote a separate article about the effectiveness of email marketing, the challenges we see right now, and where we think it's going in 2020. Click here to read our insights. There are so many marketing tools available now, but it takes too much time for marketers to

test drive and research all of them. We hope to make this journey much faster and easier with this report. The Traction Hero team is currently working on more in-depth reports to help you find the right marketing stack. Topics coming soon include website development platforms, CRMs, automation tools for startups, and automation software for larger teams and high growth companies (specifically Hubspot, Pardot, Marketo, and Eloqua). Feel free to contact me if you are interested in receiving these future reports.


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